Thoughts on Design with Margaux Verdera: Search Engine Optimization and Social Media
Search Engine Optimization (SEO) and Social Media are two subjects you hear about all the time when you working on your marketing strategy for your business and brand. And to make matters worse you are expected to be a wiz at both! Something experts are constantly training and working on daily as google and other web standards are always updating and changing. So where do you begin with these? Can they work together to make your brand reach your best client? Or do these two not affect each other?
Well first off, we do know that Google rankings DO take into account your social media accounts (and posts) and it will affect your rankings. But just having a social media account does not equal great SEO results. You will in fact still need great content, activity and engagement. This will lead to increased visibility and links, and its these links that lead to a higher rank over time.
Get Active Users that will engage on social media. The amount of followers, connections and influencers that are connected to your social media platforms have a notable upward effect on your ranking. The SEO catch is this audience must be earned, not bought (that's blackhat tactics and something that could REALLY hurt your rankings) and that means you will need to build this following organically, which is ultimately a slow but very effective SEO process.
SEOs are forever hunting the backlink and social media provides the perfect platform for this. Google is looking for diversity in the links to your site, so social media encourages this, as long as your content is of course, useful, original, relevant to your audience both on your website and the social platform.
Post optimization is extremely important. Think about the channels you are going to use, and know that you CAN rank for the same post with different search terms. Ideally you want your content person to know a whole lot about SEO, something not all web designers / developers are well versed in. But m+j (shameless plugin) does!
It is totally possible to increase your online reputation and this can be significantly beneficial to SEO. Content is the answer, high quality syndicated content can increase brand presence by up to 89% simply on share value, sounds like a branding opportunity doesn’t it? It could be, but it carries a heavy warning and this is the tricky part, you will need a SMO (social media optimization) and SEO specialist to help you.
Social media will never be the engine of survival for sales conversions. But SEO will, and together these two have a specific synergy that unfortunately does require investment if one is to use these 2 to drive sales and conversions.
Yes, Google and Twitter are in bed together. Your latest tweets can be found in search results, Google bots go out and search for the very latest in that particular topic and if it should be your tweet, you shall rank first on a Google search. This too comes with a deep understanding that this instant rank can move to page 103 if other more relevant information can be found.
SEO and Social media are both considered to be inbound marketing techniques or pull marketing. Pushing product to your audience all the time will push them away and straight to your competitors, so focus on pulling them in with great content and conversation, identify their passions (remember the tips to building a website we posted earlier in the year and knowing your client?) and fulfill a need, then and only then will selling be easy and getting them to that call to action.
Implement Google Knowledge Graph and Google my Business as soon as possible. This helps search engines, especially Google, rank your social media and web posts better than those who do not have this implemented. Something we at m+j design always set up for your website when we start working together.
As we get closer to the end of 2016, it’s important that businesses’ and brands make allowances for social media, content marketing and SEO in their marketing budgets, and have these disciplines implemented in their business this year, as without these things working like a well-oiled machine, I fear those left behind in 2017 will stay behind.
Designer and Owner of m+j design